Unbounce vs Instapage: Which Landing Page Builder is the Best for Your Business

When you are running a digital marketing campaign, the custom landing pages are one of the key components to capture leads and increase conversions while driving traffic to your website. 

With digitalization, marketing campaign types have varied and landing pages became the core strategy within inbound marketing. No doubt that building a custom one-pager for your campaign is a heavy burden while wireframing, coding, and testing. To get rid of these time-consuming steps, landing page software helps to create a one-page optimized landing page to promote your campaign across your channels.

These single pages facilitate tracking the potential customers in real-time via gated content campaigns, social media posts, email marketing campaigns, and SEO search results.

No matter which type of campaign you are planning to run, if your specific campaign promotion is created with the landing page builders for your target audience, make sure that it will convert better. These pages also ease your reporting process of the campaign, generate a lead quickly, and could be applied to alternative digital marketing campaign types.

Through the medium of this landing page builder, every business focuses on a niche target audience instead of reaching all customers right away. This type of campaign exponentially increases the potential of sales and avoids time-consuming processes.

According to one of the research studies, landing pages with a signup form have the highest conversion rate by 23%. High converting landing pages with a signup form helps marketers to reach customers with detailed information for lead nurturing.

When it comes to which tool fulfills your needs in an ultimate way, there will be crucial criteria to choose the best one for your business.

Unbounce vs Instapage: We compared and analyzed tools on this list with the criteria below:

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  • User-friendliness
  • Core Features
  • Pricing


One of the crucial criteria while choosing a landing page builder is whether it is easy to use or not in order to avoid spending more time in the design process. At a first glance, there is a similarity in their user-friendliness when we compared Unbounce to Instapage.

Both landing page builders have an easy user interface, drag and drop editor, form creation module, mobile responsive design, and reading analytics fast.


If we focus on the differences, Unbounce offers and emphasizes industry-based solutions for agencies, eCommerce, and SaaS while Instapage offers more channel-based solutions to enterprise marketing teams & agencies. However, both tools offer solutions for small businesses.

In terms of the learning curve, Unbounce is an advanced tool and not suitable for beginners. In contrast, Instapage is the best option for beginners, you can start to use the tool without the learning process.


Core Features

Selecting the best-fitted landing page builder seems simple in appearance, as it serves to create a single page with the templates. However, inconsistency among the tools is obvious when evaluating features. Although the majority of landing page builders have similar features at the core, their functionality differentiates the design and distribution abilities of each tool. So, the evaluation of these features is important in the tool selection process.

Unbounce and Instapage have plenty of features in common, you may find the features below:

  • Templates to choose from
  • WordPress integration
  • CRM and analytics tools integration
  • Keyword inclusion for the SEO campaigns
  • Custom code HTML insertion

Creating a landing page does not mean your journey is over. The optimization of the landing page is the crucial step you need to achieve success before finalizing your campaign. That’s why you need to conduct A/B tests and analyze the performance of the campaign in a detailed manner. 

In that sense, if we compare both builders, Instapage differentiates from Unbounce in terms of analytics and reporting with heat maps while Unbounce only gives basic reporting options.

Additionally, the Unbounce landing page builder offers more customizable pop-up modules compared to Instapage simplified pop-up options.

Unbounce vs Instapage: Pricing

One of the breaking points is the price-performance ratio while deciding which tools fulfill your needs. Many businesses are not familiar with the unknown cost of the software when investing in their SaaS.

First, you need to look at pricing information in a detailed manner, if there is an extra cost or integration cost. We strongly recommend that you review if the product has initial or substantial costs in advance.

Unbounce has a 14-day trial version, there is up to a 21% discount when you pay annually. DAN also negotiated %20 off for the first 3 months subscriptions. 

  • Launch – $80
  • Optimize – $120
  • Accelerate – $200
  • Scale – $300

Instapage has a free 14-day trial and plans & pricing are as follows:

  • Optimizing – $149 for annual pricing
  • Converting – custom offer 

To sum it up, Unbounce is the best choice if you prefer to go ahead with more customizable and flexible options, but it has a learning curve. If you are looking for more speed and advanced analytics & reporting with heat maps, you can give it a try Instapage. What’s more, it is easier to use and suitable for beginners.

Additionally, there are various other Landing Page Builders that bring additional features which are capable of helping you.

There is no doubt that these tools could be the right choice to speed up the campaign and lead capturing process. You just need to assure whether you are looking to speed up your page or more customization.

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