Digital Marketing 101: Everything You Need To Know About SEO
Search engine optimization (SEO) is one of the biggest game-changers in the digital marketing industry. You can optimise your website to improve its web visibility on search engines like Google, allowing you to reach more customers.
The process is simple. Using industry-related keywords for your website’s content will generate traffic to your website and increase its value. As a result, Google could allow your website to appear on top of various search engine results pages (SERP).
An Introduction to SEO
Bloggers publish more than 4 million blog posts in a day. That means almost every passing minute, hundreds of blog posts are already surfacing on the Internet. If you want to compete with countless bloggers and website owners, you have to make SEO a priority for your business.
What Is SEO?
SEO is the process of optimising your website to rank higher on search engines like Google and Bing. Doing so should improve your rankings on organic listings, also known as the unpaid section of search engines.
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Search engine optimisation is vital for websites. It starts by using specific keywords that can generate more traffic to your website. You should use relevant keywords related to your business. Once users type these keywords into search engines, they have a chance of discovering your website.
For example, imagine writing a weekly blog about digital marketing and search engine optimisation. Your list of keywords might include SEO, SEO services, digital marketing, online marketing, search engines, and many more. Your keywords may vary depending on the topics for your blog posts and content.
By using enough relevant keywords for your blog, you can reach more readers who could serve as potential customers for your business. Each time you use specific keywords for related topics, your web page could show up on a SERP and reach users looking for similar phrases and terms.
White Hat versus Black Hat SEO
There are two sides of SEO: white hat and black hat. Understand the difference between the two to make better-informed decisions affecting your marketing strategies.
White hat SEO consists of practices that follow search engine guidelines. Following white hat strategies is a must since it offers the most effective long-term benefits of SEO.
On the other hand, you have black hat SEO, a set of unethical strategies that ignore search engine guidelines to obtain quicker results. Marketers consider black hat tactics as unfair and devious. Avoid black hat techniques at all costs, or else you will put your rankings at risk.
Despite the risks and consequences of black hat SEO services, some people continue to follow these practices to gain the upper hand over others immediately. You have to avoid black hat strategies and prevent yourself from harming your search engine rankings.
Some examples of black hat SEO tactics include:
- Keyword stuffing
- Plagiarising content
- Comment spamming
Instead of implementing these black hat techniques, you should follow white hat SEO strategies. Some strategies for white hat optimisation include:
- Creating original content
- Using keywords properly
- Improving your website speed
- Earning authoritative backlinks
- Making unique title tags and meta descriptions
In the long run, white hat strategies are the best for driving organic traffic to your website. The results may take longer than expected, but your hard work will pay off once you see your rankings improve over time.
5 Types of SEO
1. On-Page SEO
On-page or on-site SEO is the practice of optimising a website to gain more organic traffic. It is the most commonly known type of search engine optimisation. On-page optimisation is essential because it helps your website become more relevant, allowing it to rank higher on search engines.
The on-page elements of your website are vital factors to consider when doing search engine optimisation. Each on-page factor plays a significant role in affecting your website’s rankings. You have to optimise every on-page element to help search engines understand your website better.
Many on-page elements affect your rankings. These on-page ranking factors include:
- The quality of your content
- Title tags
- Meta descriptions
- Keyword usage
- Content audit
All these on-page factors are essential for ranking higher on Google. Search engine algorithms go through numerous updates that you may not even notice, so optimise your on-page elements for on-page SEO to improve your web visibility.
2. Off-Page SEO
As opposed to on-page optimisation, which refers to optimising specific website elements, off-page optimisation is all about doing certain activities outside your website that could improve its rankings.
The goal of off-page SEO services is to boost your rankings indirectly. To do so, you can follow some effective off-page techniques, such as link building and content marketing.
Link building is one of the most widely used off-page techniques. With link building, you have two options.
First, you can earn backlinks from other websites to drive more traffic to your website. Doing so requires you to establish your credibility and relevance by creating high-quality content and sharing valuable information. As a result, other websites will mention your website by using hyperlinks.
The second option is to use internal links when creating content for other pages outside your website. You can create blog posts for external websites and include internal links that redirect users to your website. This option is a content marketing strategy, which brings us to another off-page SEO technique: guest posting.
Guest posting, also known as guest blogging, is a content marketing strategy that lets you write content for other websites. It is an essential tactic for off-page SEO since you can drive more traffic to your website. Also, your articles (guest posts) can help you build your reputation. Share valuable information to establish your credibility as an industry expert.
3. Technical SEO
Technical SEO is related to on-page optimisation. However, the difference is that technical search engine optimisation tackles more intricate and in-depth aspects of a website.
The objective of technical search engine optimisation is to enhance your website’s quality and performance. Your website should be at its most updated and best-performing state. Achieve this by making your website mobile-friendly.
Other technical optimisation techniques include:
- Improving your website speed
- Using a secure HTTPS connection
- Creating unique content for each web page
- Removing broken links
- Optimising images
While technical SEO and on-page optimisation are slightly different, they share a similar goal: to provide users with a smooth and convenient digital experience. Ensure that your website is friendly for search engines and users of all types of devices (desktops and mobiles).
4. Local SEO
Local SEO is the ideal type of search engine optimisation for small businesses. This type of search engine optimisation focuses on improving your online presence locally.
People using Google to find a specific business nearby will discover the most accurate and relevant results. If you want your customers nearby to find your business on Google, you have to improve your website’s local search presence.
Part of local SEO is not only exclusive to your business’s location but also other related information too, including customer reviews, contact details, opening/closing hours, and photos.
When optimising for local search, focus on Google Maps and Google My Business (GMB). Google Maps has a Q&A feature that lets users submit questions for you to answer. As for GMB, it is a free tool that you can use to manage your Google listing. Your Google listing is a local ranking factor, so keep your business info up to date at all times.
5. Organic SEO
More than half of all website traffic comes from organic search. Because of this, you must improve your organic search rankings.
Organic SEO services are essential because 90% of online experiences begin with search engines. By improving your organic search rankings, your website will show on top of unpaid SERP. As a result, you can drive more traffic to your website.
Organic search engine optimisation is perfect for maintaining your online presence for the long term. Without ranking on top of an organic SERP, you will lose tons of opportunities to attract customers and boost sales. Optimise your website for organic SEO to achieve better long-term web visibility.
Outsourcing: The Key to Successful SEO
While the process of SEO services is simple, it can be hard to fully understand, especially when it comes to advanced search engine optimisation. If you need help managing your search engine optimisation strategy, consider hiring an SEO company.
Outsource your SEO services in Singapore to an agency that knows everything about digital marketing. With the help of an SEO company, you can learn more about search engine optimisation, including other digital marketing strategies like search engine marketing (SEM), pay-per-click (PPC) advertising, and many more.
Find the best SEO company in Singapore for your business. Here are the benefits of outsourcing your SEO services.
5 Benefits of Outsourcing Your SEO Services
1. Learn from the Experts
One of the best things about outsourcing is that you get to learn from highly skilled SEO experts. Anyone can study search engine optimisation, but it is a whole different world if you want to become a professional.
If you want to become more adept in SEO services, try learning from the industry’s best experts. You can outsource your services to an agency that will help you manage your search engine optimisation campaign. The specialists shall provide you with some tips and tricks on how to get the best results.
2. Get a Wide Range of Services
As mentioned earlier, there are several types of search engine optimisation. These types of SEO are easy to understand one by one. However, it is much more challenging to implement these various techniques at the same time.
The good news is that most digital marketing agencies offer a wide range of SEO services. Everything is at your disposal, from on-page optimisation and content marketing down to search engine marketing and web design.
With a broad set of skills, your digital marketing campaign has a better chance of succeeding. Look for the right SEO company for your business to provide you with all the help you need. Consider hiring an agency that specialises in many areas besides SEO, such as content marketing, social media management, eCommerce marketing, web design and development, and many more.
3. Improve Your Website
Consider hiring an SEO company that specialises in web design and development. Not only will your website become SEO-friendly, but it should also provide users with an excellent web experience.
Web design is essential for search engine optimisation. For instance, speed is one of the significant ranking factors for mobile searches. Slow loading times will negatively affect your SEO ranking, so you have to optimise your website’s performance.
4. Save Time and Money
Doing search engine optimisation by yourself can be tricky. Without any experience or training, you might meet your expectations. The worst-case scenario is that you could waste money on poor techniques that produce little to no results.
Instead of working alone, consider hiring the best SEO company in Singapore. With the help of trained specialists, you can save both time and money by investing in the right people and resources. The agency will ensure that your long-term investments are producing the best results.
5. Build Your Online Presence
The entire purpose of doing SEO is to build a reputable online presence. People’s perception of your business is all that matters when it comes to digital marketing. But you also have to gain their trust if you want to make a name for your business.
With the help of an SEO company, you can build an online presence to attract customers. The agency will take care of your website by creating high-quality content and following effective marketing strategies, such as link building and content marketing.
Investing in SEO services is an excellent way to help your business grow online. Look for the right agency that understands how your business works. Teamwork makes a huge difference, so consider hiring an SEO company and work together to devise the most effective marketing strategies.